Brand & visual identity
People decide whether something looks credible in a few seconds. We design identities that pass that test - logo, colour, type and the rules that hold them together - so a young company reads as established and a complex one reads as considered.
Service details
At a glance
- Logo, colour and typography designed as one system
- Brand guidelines and ready-to-use assets
- Templates your team can reuse
- An identity that works in-product, not just in marketing
A logo is not an identity
The mark matters, but what makes a brand feel solid is everything around it behaving consistently - the colours, the type, the spacing, the tone of the imagery. We design that whole system, so the hundredth thing you produce looks as considered as the first.
Designed for the real world
An identity has to survive outside the presentation deck: tiny on a favicon, huge on a banner, squeezed into a partner’s co-branded slide. We start from your positioning and audience, explore widely before narrowing, and test the shortlisted direction in the places it will actually live before committing to it.
- Grounded in your positioning and audience
- Explored broadly, refined deliberately
- Tested at real sizes, in real contexts
Handed over, not held hostage
You get the guidelines, the assets and the working files, plus templates for the things you produce most often. Your team should be able to make on-brand material without ringing us - and if we are also building your product, the identity and the design system are made to dovetail.
Frequently asked questions
- Do you only design logos?
- No - the logo is one output. You get the full system: colour, typography, imagery and the guidelines that keep it coherent wherever it appears.
- Can you refresh an existing brand rather than start over?
- Yes. Plenty of brands need tightening rather than replacing, and keeping the equity you have already built is usually worth it.
- Will our team be able to apply the brand themselves?
- Yes. Guidelines, assets and templates are part of the deliverable, so day-to-day material does not need a designer on call.
- Does the identity work in the product, not just marketing?
- Yes - it is designed to hold up inside the product as much as outside it, and it dovetails with any design system we build alongside.
Ready to talk through Brand & visual identity?
Book a free 30-minute consultation with a senior engineer to see how we can help.
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